Hyundai partners with Zest Outdoor to promote green initiative

Starting last week, Hyundai began a long-term association with Zest Outdoor Media to amplify its sustainability goals. The brand began a campaign to promote the IONIQ 5 – Hyundai’s all-electric vehicle – which is displayed on Zest Media’s 60x40 feet billboard located on the Eastern Express Highway (EEH).

The billboard earned a Guinness World Record in April 2023 for the maximum number of solar panels installed on a billboard, at 84. 

Speaking on the partnership, Virat Khullar, AVP & Group Head Marketing – Hyundai Motor India Ltd. said “We are pleased to announce our association for a revolutionary solar-powered OOH platform with remarkable number of solar panels. We are proud to be a green partner of the OOH site which has been awarded Guinness World Record offering this innovative, sustainable & futuristic platform that not only reduces carbon emissions but also promotes renewable energy”.

Apart from its recording-breaking feat, the billboard also has a strategic significance for the brand as all the traffic on EEH consists of only cars, and no two wheelers, thereby making it the ideal location to communicate with their target audience. Moreover, the site has recorded impressions of around 8.5 lakhs at an average frequency of 2.7. 

Expressing his enthusiasm, Rajneesh Bahl, Business Head, Zest Outdoor Media commented on the partnership saying, “At Zest, our effort is to offer the best to clients and our society, I would like to thank Sumit Banerjee of Innocean India who played a pivotal role in this association with Hyundai. Also, we are grateful to Hyundai management for encouraging and supporting us for this green initiative. This association will encourage other asset management companies to create green outdoor media assets, with the support of such brands. Zest is always committed to a greener OOH and is also working on few projects which will set new milestones”.