Godrej LOCKSS gives wheels to innovation

Godrej Locking Solutions and Systems wanted their shoppers to experience their innovative range of products through their new experience zone. Created by RC&M, the experience zone is a van that travels around the country to reach out to their target audience who consist of key architects, interior designers, builders, contractors, retailers and customers.

Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and System said, "The desire expressed by our target audience was to have a set-up at one place, to experience our entire range of products, and make their purchase decisions based on this. At the same time, setting up an experience centre in a city at one place would not only limit the reach, but also not guarantee the visits of the target audience. Thus, we felt the need for a Mobile Experience Centre in India to showcase our innovative range of products.”

The experience centre showcases state-of-the-art technology and design led innovative products and solutions. The product range has been kept taking into consideration the requirements of the target group and their needs. Godrej Locking Solutions and Systems has displayed some of Godrej LOCKSS unique product ranges in the experience centre which include; new mortise designer handles, architectural and glass hardware range, master key and common key systems, pull handles and automatic door operator, futuristic knock n'lock range, electronic and hotel card locks, and new range of main door locks and interconnecting doors are on display.

The Mobile Experience Centre was inaugurated in Kochi on April 10, 2013. Till date it has covered Kochi, Trivandrum, Mumbai, Pune, Bangalore, Chennai, Hyderabad and Ahmedabad. It is further slated to cover Delhi, Chandigarh, Jaipur, Lucknow, Kolkata, Bhubneshwar, Baroda, Surat, Raipur, Jalandhar, Trivandrum, Vizag, Coimbatore, Mangalore, Nashik, Udaipur during the span of one year.

The activation scheduled per city varies from 5 to 7 days, depending upon the plan laid down by the regional sales force and visits made by the target customers. Adding that the initiative has garnered positive results, Shyam Motwani says, "At Godrej LOCKSS, we constantly endeavor to anticipate the needs of our consumers and meet them. This activity will further strengthen our brand equity and also showcase our capability in the Mortise and Architectural Hardware Segment.”Further adding on similar lines he says, "The response has been excellent. Not only have we been able to garner a lot of good reviews but also the target audience have been impressed by the idea and have expressed their interest in the range of products displayed.”