East Talks OOH kicks-off in Kolkata

The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The conference was inaugurated by Debasish Kumar, MMIC - Advertisements, Kolkata Municipal Corporation, Arup Choudhury, Secretary, OAAWB, Noomi Mehta, President of IOAA and Vasant Jante, MD, VJ Media Works.

The Talks OOH Conference is being organised for the first time in the eastern region to focus upon OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.

The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.

The inauguration was followed with a keynote address by Debasish Kumar, who presented his topic -'Is there a key role for OOH in urban development & city beautification?'

Addressing the gathering here, Debashish said, "It is a great initiative and a milestone in the journey of outdoor industry as well as for our region, as every city can significantly be beautified with the help of outdoor inventories. However, from my experience I have observed that few media owners are not doing fair business and they should take responsible decisions in order to maintain their organisation's reputation. A city cannot be vibrant without the help of good quality outdoor media formats. We want better coordination and collaboration on the part of media owners in terms of understanding the rules and KMC policies related to outdoor media.”

The conference will also see other interactive sessions like panel discussions and speakers highlighting the OOH landscape in the region.

East Talks OOH conference is being presented by Ad Touch - a leading outdoor media and event management agency, while Century OOH Media Assets & Solution and Enkon Out Of Home join us as Associate Sponsors.