DDB Mudra West appoints Keegan Pinto as Group Creative Director

DDB Mudra West, for adding more fervour to the creative force of the agency, has recently appointed Keegan Pinto as Group Creative Director. With more than a decade of experience, Pinto's previous stints were with Lowe Lintas, Bates 141, Rediffusion Young and Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand. He has been associated with brands including Tata Tea 'Jaago Re', Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj Bikes, DNA newspaper, Airtel, Economic Times, HLL - Dove, Lakme, Pond's, P&G - Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World, to name a few.

Commenting on his new role, Pinto said, "I've been a fan of Sonal's work, especially the'Indian Panga League' campaign for Virgin Mobile and I really look forward to working with him. Rahul Mathew is a powerhouse too, and now with him leading the way at DDB Mudra West, I see a real reason to join the fight and help take DDB Mudra West to the next level. DDB Mudra Group has always had all it to take to be a serious influencer in the Indian advertising scene, and I hope to be part of that little push with some fun,'junta' work.”

Commenting on Pinto's appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, "We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work.”