BMW India’s 12-city Experience Tour kicks off in Chennai

BMW India organised an on-ground event to demonstrate the dynamism, versatility and high performance of its entire product portfolio with the BMW Experience Tour 2014 in Chennai at the Madras Motor Sports Race Track on the Chennai-Bangalore Highway in Irungattukottai, Chennai.

The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test course. The event will also provide customers the opportunity to experience the thrill of BMW M cars.

Philipp von Sahr, President, BMW Group India, said, “With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment.  This is a one of a kind event being organised at such a scale in India. With this unique initiative, we wish to take a step closer to our customers, bring many more customers to the BMW fold and make them experience true Sheer Driving Pleasure.
 
The Tour will reach 12 cities across the nation including Jaipur, Chandigarh, Delhi, Ahmedabad, Pune, Mumbai, Chennai, Kochi, Bangalore, Hyderabad, Lucknow and Kolkata. This will provide customers in these markets an opportunity to experience the BMW brand, test drive vehicles and interact with product experts.
 
The event will include separate sessions for the sedans and SAVs (Sports Activity Vehicle). BMW Dynamic Drive will highlight the dynamic superiority of the BMW sedans, while BMW xDrive Experience will showcase the versatility of the BMW range of SAVs. Customers will drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises to experience the dynamism and innovative technology of BMW cars.