Honda taps rural audience with mobile service vans

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) launched a unique’Mobile Service Van’ to tap into the rural sector. To promote its new Era in India, Honda has developed its Wave 2.0 strategy blue-print which encapsulates how Honda aims to realise its potential in the hinterlands and achieve its goal of increased market penetration. Therefore, this outdoor activity was directed at reaching out to both prospective and existing customers in the rural areas in a cost effective manner. The brand aims to expand the concept to 11 mobile service vans by the year-end.

Inside the Mobile Service Van there is ample space to display a two-wheeler, seating arrangement for customers, and LED display for better visual understanding of Honda’s two-wheeler. The van has a public address system to create customer awareness via regular announcements, and people are encouraged to take test rides of the two-wheeler. The vehicle is also a platform through which Honda is able to train local service technicians at every hamlet.

Announcing the Honda’s Mobile Service Van solution, Keita Muramatsu, CEO & President, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the only Honda, we are expanding our network into hinterlands. In fact, 70 per cent of the approximately 1,000 touch-points that we aim to add this year will be in the rural areas. The new Mobile Service Van (MSV) is designed to take Honda one step ahead even where the reach of its last touch-point ends.