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Home » OOH News » Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal, draped 10ft x 3ft muslin sarees at the arrival gates of Netaji Subhash Chandra International Airport in Kolkata, Wishing ‘Happy Diwali’ or ‘Shubh Deepawali’ written in Bengali with an image of Goddess Ma Kali sketch on muslin sarees hung in series.

Ideated by the Chief Minister of West Bengal, Mamata Banerjee, the campaign was aimed to revive the centuries-old handicraft of muslin by helping weavers through funds and instruments, as well as marketing the end products. Also to bring back the lost glory of Bengal to spread its fame far and wide epitomising art and handicrafts of Bengal.

“The Biswa Bangla outlet set up at the Kolkata airport has been attracting lot of foreigner buyers, who are buying products at this outlet, may feel the need of having such items in their countries contributing to the export automatically. We have specific plans to increase the export of muslin through various phases and Kolkata airport has been a strategic location where this can be initiated from,” said the Chief Minister

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