Campaigns
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
The unique ‘Liquid Billboard’ created on a Dubai beach by Havas Middle East as a brand activation to encourage women of varied backgrounds to take to swimming won the prestigious Outdoor Grand Prix at the Cannes Lions festival on June 20.
As reported in the AdWeek, “The outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in public.”
The installation was a large transparent pool that people could dive into, “with their swims visible and live streamed online”.
-
OAC
Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank to join a powerful fireside chat at OAC 2025
-
OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH
-
Contracts & Investments
Cityflo Partners with Signpost India to transform transit Advertising on its buses
-
Campaigns
Skechers launches OOH campaign for its hands-free slip-ins shoes