Contracts & Investments

CASHurDRIVE bags exclusive advertising rights for TABcab

Leading media advertising company, specialising in the concept of vehicle wraps will now be noticed in Mumbai.

Published

May 6, 2016

CASHurDRIVE Marketing Pvt. Limited recently bagged the exclusive marketing rights for Mumbai based cab fleet, TABcab. Among radio cabs, TABcab is said to be the largest fleet operator having more than 4,000 cabs across the city.

“We are glad to announce our alliance with TABcab. Our journey to make transit media an elite platform for all the advertisers was initiated around 6 years ago and I believe that we have come a long way. The association has certainly strengthened our horizon as the fleet is an integral part of the Mumbai Airport said Raghu Khanna, CEO, CASHurDRIVE.

CASHurDRIVE has been the frontrunner in transit media advertising from past few years now and already owns exclusive advertising rights for other airport taxis like Meru, Mega & Easy cabs as well. These fleets offer excellent advertising space for exterior & internal branding.

Cabs can be branded with the creative covering all 4 door panels, rear window and luggage boot. The headrest & seat back space can be further utilised for in-cab advertising. The best part of on-vehicle branding is that it’s a stand-alone advertising platform and depicts an outstanding role in persuading the habits of a productive audience.

“It’s a very happy moment for all of us. The association has braced the relationship between the two companies serving each others significant business & working opportunities.” shared Nitesh Nagpal, VP Sales & Marketing, CASHurDRIVE.