In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next chapter of Out-of-Home advertising, in this...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows Advertiser to put any size of...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube at Flannels Oxford Street, one of...
The campaign was timed to promote IAMS Healthy Weight Dry Cat Food, a new product formulated to support feline weight loss.
Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side platform integrations, and suite of innovative...
Held at the Ritz-Carlton in Bengaluru, The Panasonic Tech Summit brings together a range of solutions tailored for different business verticals, enabling immersive and efficient consumer...
Inspired by real moments from his recent travels, Aman Nanda CSO and Head of Marketing- Times OOH explores how OOH mirrors the emotional reassurance of companionship,...
The partnership brings granular, first-party audience insights directly into DoohClick, empowering media owners to plan, optimize, and verify campaigns with confidence.
The company reported revenue from operations of ₹77.86 crore, representing a 22.4% year-on-year increase from the ₹63.63 crore posted in H1 FY 2025-26.
The rights have been secured for a period of 5 years
The campaign is conceptualised and executed by MOMS Outdoor
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
The campaign is executed by Posterscope India
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
The campaign is conceptualised by Havas Creative
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The brand's latest Christmas campaign strategically turned static billboards and digital screens into tools for playful sabotage, ensuring the Grinch’s...
As part of ‘Insights: Brand Marketers on OOH’, a Media4Growth series bringing candid perspectives from leading marketers, Fagun Mittal, Chief...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube...
The inaugural feature of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series’ features Tarun Jha, Head of Marketing, JSW Steel, offering...
The campaign was timed to promote IAMS Healthy Weight Dry Cat Food, a new product formulated to support feline weight...
Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side...
Held at the Ritz-Carlton in Bengaluru, The Panasonic Tech Summit brings together a range of solutions tailored for different business...
Inspired by real moments from his recent travels, Aman Nanda CSO and Head of Marketing- Times OOH explores how OOH...
The partnership brings granular, first-party audience insights directly into DoohClick, empowering media owners to plan, optimize, and verify campaigns with...