WAX agency ideated and executed the campaign at strategic high-footfall locations of Canada including parks, trees, parking areas, bathrooms and drainers.
The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.
Looked at from the outside, the stripe system conserves the characteristics of the original façade; from the inside they allow unobstructed view as well as the usual incidence of daylight