Digital OOH
PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi
By M4G Bureau - August 21, 2023
The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall
Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station
By M4G Bureau - August 16, 2023
The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.
Xtreme Media: Great quality and unbeatable price; the promise of a reliable LED display manufacturer.
By M4G Bureau - August 11, 2023
“LED displays are available at a wide range of prices, making them accessible to a diverse range of audiences. Whether you're looking for an affordable solution or are willing to invest in top-of-the-line technology, the market offers a range of LED displays to cater to different price points and meet your specific display needs.” says Sanket Rambhia, CEO & MD, Xtreme Media.
Wildstone marks nextgen DOOH footprint in Spain
By M4G Bureau - August 01, 2023
Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate
‘License fee on roadside DOOH way too high’
By M4G Bureau - July 13, 2023
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
US’ Basis Technologies in tie-up with Vistar Media for DOOH
By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
‘Audience data is key to DOOH success’
By M4G Bureau - July 10, 2023
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
‘We need to build merit for DOOH’
By M4G Bureau - July 07, 2023
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor
‘DOOH has grown in scale & quality’
By M4G Bureau - July 06, 2023
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance
‘Static and DOOH media work in tandem’
By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
