ACCA reinforces its presence in South Asia
PSI strategically captured student dominated locations for the campaign
PSI, an international arm of Posterscope, handled the OOH campaign mandate of Association of Chartered Certified Accountants (ACCA) and executed a high impact outdoor campaign in South Asian cities. With an aim to reinforce its presence and the gamut of work they do, ACCA ventured into the outdoor turf. PSI owing to its extensive reach across borders implemented a highly effective outdoor campaign which was built on a strategic media strategy.
The brief was to harbour impactful presence in student dominated locations and city centres. The campaign was rolled out in Lahore, Islamabad and other South Asian cities for a period of two months. Further, to deliver a big impact, large formats like billboards, gantries were used. The campaign created high visibility for ACCA.
Haresh Nayak, Regional Director, APAC Posterscope, said, "We are particularly proud of this campaign given that it was done in South Asia. Our strong international alliances and expertise in these markets was the key to this campaigns success. We are committed to ACCA and are happy to be associated with themâ€.
PSI
Posterscope
Harsh Nayak
Association of Chartered Certified Accountants
First Published : July 26, 2014 12:00 am