Read the newspaper & win a house, says ‘Sandesh’
By M4G Bureau - January 16, 2019
The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.
Sandesh, one of the leading regional dailies of Gujarat, has launched the ‘Sapnanu Ghar’ initiative that brings an opportunity to readers of ‘Sandesh’ to win a house and take home other exciting rewards. This initiative was also aimed at broadening the readership segment to include more males/elder members of the household. This initiative was launched across the state of Gujarat and to promote it, the brand leveraged the OOH medium.
Sandesh Group has excellent hold in OOH medium too in Gujarat with high visibility Unipoles, bus bus shelter and exclusive advertising rights in all bus of Gujarat State Road Transport Corporation (GSRTC). To use this strength of group, we are promoting the campaign and covering the nook and corner of the state. According to Manish k Singh, Sr. General Manager - Circulation & Brand Marketing, The Sandesh Ltd.
The brand roped in ONE Advertising and Communication Services Ltd as their creative partner to develop the whole campaign plan, which was divided into phases that included teasers, revealers, activities and follow-up, according to Shakir Magwa, AGM - Brand Marketing, The Sandesh Ltd
The OOH campaign showcased some unmissable creatives in the local language featuring different faces to connect with the masses.
As part of the campaign, the popular Gujarati phrase 'Hase Tenu Ghar Vase' was given a twist to read as: 'Vanche Tenu Ghar Vase.'