Podhigai Ads amplifies Zebronics brand connect and visibility through colourful Kochi Metro train branding
By M4G Bureau - September 21, 2023
The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.
Zebronics, an IT peripheral, consumer electronics and wearables brand, used Kochi Metro train branding to raise awareness and build high recall for its products in Kerala market. The impressive colourful creative was an instant hit with the audience. The entire train resembled a moving retail store carrying the versatile product offering related to smart LED TV, projectors, soundbars wit dolby atoms, earbuds with ANC, peripherals for gaming and streaming setups, headphones, party speakers, smartwatches, and electronic accessories.
Celebrating free-spirited millennials, music enthusiasts, and those who love to vibe with their troop. To express and understand the pulse of the young blood and their distinct audio & fitness needs, Zebronics has an extensive range of advanced products that are designed for the masses with superior quality, snug fit, peppy colors and so much more, levelling up their “premium for the masses” vision. Zebronics is bridging the technology gap with premium products that stand out with impressive features, premium build, style, and more. Brand design, style, and functionality are on the same lines that believe in making the impossible possible with style & functionality.
Podhigai Ads executed the Kochi Metro Train Interior and Exterior Branding in a record turn-around time (TAT). The Kochi Metro train branding has become a reference point across Kerala.
Rajesh Doshi, Director & Co-founder, Zebronics said, “The arena of marketing and branding activities have constantly been evolving and OOH campaigns have been a go-to approach in the recent years that is instrumental in reaching out to the masses. We have explored the Metro Train branding in various cities as well and have found a tremendous response and this time we have done it in Kochi. Such campaigns are the cornerstone of our brand ideology which connects the brand to the masses. Zebronics has steered its way to become popular amongst masses through its unwavering commitment to innovate and follow our core mantra of Excellence, Quality & Reliability that keeps us ‘Always Ahead’”.
Amit Kanani, Sales Head - Revenue & Asset Acquisitions said, “We believe in creating customized OOH solutions for all our clients. The Kochi Metro Train Branding is a perfect campaign amplifier for a youth/tech centric brand like Zebronics. Building on the brief, Podhigai Ads crafted a campaign that resulted in a media mix delivering both impact and reach. With Kochi Metro catering to more than 1 lakhs+ passenger daily and trains running on the elevated corridor, the metro train covers not only the passengers but also people across the city.”
Praveen Kumar, Regional Head - South, said, “At Podhigai Ads we believe in bringing world-class media advertising opportunities to our brand partners that enable them to capture the imagination of their target audience in the most effective yet creative ways. Zebronics is a prestigious client for us. The brand inspires us to unlock new ideas and create campaigns that push boundaries. The products were showcased in larger-than-life manner and creative had mix of English and Malayalam to create connect with the local audience. We are driven by passion more than anything else when it comes to client delight and we were successful in delivering here by working closely with the brand team.”