Campaigns
OOH delivers Adidas’ big shout-out to women athletes
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.
Adidas, a brand that has consistently sought to strike the right emotional chord with its marketing campaigns, recently rolled out the new chapter of its “Impossible is Nothing” campaign to express commitment to Indian women athletes.
The sportswear major, which announced plans to launch major new women-focused initiatives and products, has roped in some big names, including Deepika Padukone, Mirabai Chanu, Lovlina Borgohain and others, as part of the campaign to deliver an inspiring message to women athletes.
It may be recalled that in December 2021, Adidas teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, innovatively fusing the world of art and sports as a medium for powerful storytelling around sports. The brand created a larger-than-life canvas to inspire the world and deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.
These initiatives by the brand demonstrate how a powerful narrative combined with strategic use of the medium can make OOH just the right platform to deliver impact.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Stephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
Tredence captures Bengaluru with iconic ‘G.O.A.T.’ OOH recruitment campaign
‘India’s LED display industry set for 30-35% annual growth’
SURREAL’s ultra-honest OOH stunt
Duroflex unveils new brand identity and positioning: ‘Designed to De-Stress’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Chupps’ biodegradable billboard meets its purpose
This billboard was installed by INTO Creative
Arkade Developers launches major Mumbai OOH campaign highlighting ‘Family First’
The campaign is executed by MOMS Outdoor
AMFI uses announcements on state bus stations for its investor awareness campaign
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
PlayStation unleashes fury with literally slashed OOH campaign
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
KFC takes festive OOH campaign to the skies with ‘Feastival’
The campaign is executed by Walk The Talk
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
-
Campaigns
AMFI uses announcements on state bus stations for its investor awareness campaign
-
CampaignsStephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
-
Campaigns
KFC takes festive OOH campaign to the skies with ‘Feastival’
-
Campaigns
PlayStation unleashes fury with literally slashed OOH campaign