ZILO takes over Mumbai with large-scale OOH campaign

ZILO Retail has launched its first-ever large-scale out-of-home campaign in Mumbai, using the city’s high-traffic transit corridors and lifestyle hubs to build awareness around its promise of “Fashion from Home in 60 Minutes.” 

The campaign marks a significant step in the brand’s growth journey as it expands visibility across one of India’s most competitive fashion markets. Designed to target Mumbai’s fast-moving urban consumers, the initiative combines multiple OOH formats to create a strong and consistent citywide presence. 

The campaign reportedly spans more than 160 media assets and over 18,000 sq. ft. of advertising space, the campaign leverages a mix of Metro Station brandings, Bus Queue Shelters (BQS), premium digital screens, and large-format billboards. The multi-format approach ensures that consumers encounter the brand across different stages of their daily commute, from transit touchpoints to key commercial and lifestyle districts. 

At the heart of the campaign is ZILO’s proposition of delivering fashion directly to consumers within 60 minutes, while also promoting its “Try Karo, Buy Karo” model that allows shoppers to try products at home before making a purchase decision.