Nescafe makes an in-flight impact

With in-flight promotions of all possible brands becoming popular by the day, coffee major Nescafe focuses on its southern market by running promotional activities in Spicejet flights. The activity includes disbursement of Nescafe coffee sachets to the travellers along with some personalized audio announcement regarding the product. A total number of 2.50 lakh sample sachets will be given away during this promotion.

Hyderabad-based transit advertising major Atin OOH is executing the promotion that has already started and will run for more than a month. "Nescafe's coffee variant Sunrise is looking at the southern market currently. In a bid to do that, these promotions will run in all outbound Spicejet flights from Chennai and Bangalore. The brand has already achieved a good level of customer response and awareness through this promotion,” reported a source from Atin OOH. Mainly specialising in transit media, Atin OOH works with Air India, Indigo, Go Air, Jet Airways, Vistara etc to name a few.