Mugil Media takes Ran India Steels outdoor in Tamil Nadu

Tamil Nadu-based Ran India Steels, manufacturer of cold twisted deformed (CTD) bars took the outdoor route to promote its TMT bars in the state. Outdoor agency Mugil Media Network executed the promotion by running the campaign on 40 mobile hydraulic vans.

The brand campaign has been launched for one year. Thiyagaraja R of Mugil Media, said. "The aim is to provide maximum or yield high mileage but with low expenditure. The hydraulic van are covering places near temples, crowded junctions, etc. The specially designed vehicle is already the talk of the town.”