Magicbricks attracts Mumbaikars with contextual campaign
By Pray Jani - November 22, 2019
The real estate online brand makes use of locations to contextualize the creative for the frequently traveling customers
As the real estate industry increases its hold on the Mumbai market, Magicbricks, an online real estate brand has rolled out an extensive campaign on the Mumbai market exclusively.
Spotted by Media4growth, the campaign has been executed on Mumbai metro inside train and train wrap targeting areas such Thane, Virar, Ghatkopar, offering ample real estate options. Contextualizing the content for the metro route from Ghatkopar to Versova, the brand has been able to target the travellers with eye-catching contextual creatives that create a lasting impact on the customers.
Other formats used for the “Pata Badlo Life Badlo” campaign had hoardings spreading across these locations, positioned to face the incoming traffic at the Eastern Expressway. Brand ambassadors, Ayushmann Khurrana and Kriti Sanon are a major part of the creatives, adhering to the young families, looking to change their lives with a big decision of acquiring a property and kickstart their independent lives.