By: M4G Bureau
Last updated : October 07, 2019 10:27 am
The brand targets youth and young professionals with targeted corporate network advertising
The on-ground activation conceptualized and executed by the agency was divided into two phases. In the first phase, the team reached out to 100+ corporates in Mumbai and Bengaluru in early September – and distributed branded WROGN cups to them. Through this campaign, WROGN also offered an exclusive discount to corporate employees.
In the second leg of the campaign, CupShup has put up 100+ digital screens across leading corporate & tech parks in Mumbai, Gurgaon, Pune and Bengaluru. Through this campaign, CupShup aims to reach about 1 Million working professionals.
Sanil Jain, Co-Founder, CupShup, said, “WROGN’s latest apparel wear has struck the right chord by targeting young millennials, and corporates are a major chunk of that audience, who want to refurbish their wardrobe every few months. CupShup’s network reach of over two million working professionals helped plan the activation in a way that would efficiently reach the young millennial corporate masses aptly.”
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