PUMA brings first-ever fan-to-billboard experience this cricket season

As cricket fever grips the nation, sports brand PUMA India is taking fan engagement to the next level for Royal Challengers Bangalore (RCB) loyalists with a first-of-its-kind Fan on a Billboard experience. Perfectly timed ahead of RCB’s home match on Friday, April 18, the brand is giving fans a unique gratification moment, where they can virtually pose with RCB’s biggest stars Captain Rajat Patidar, Virat Kohli, Krunal Pandya, Liam Livingstone, Bhuvneshwar Kumar, and Phil Salt and be featured live on a high-impact digital billboard in the heart of Bengaluru. 

The activation was kicked off with a social media callout on PUMA India’s Instagram page in collaboration with RCB, featuring a video of the players rallying fans to suit up in their official PUMA x RCB jerseys and head to either of the two PUMA stores in Bengaluru—located on 100 Feet Road, Indiranagar and Brigade Road. These stores house customized photo-booths where fans can capture photos and videos with their favourite RCB stars, turning their jersey purchase into an unforgettable experience. 

With over 18 million followers, RCB recently became India’s largest cricket franchise on Instagram—fueled by unmatched fan passion that drove more than a billion searches and 12 million social conversations in 2024 alone. Tapping into this extraordinary fandom, PUMA is turning loyal supporters into stars by offering them a spotlight moment alongside their heroes. The brand continues to push boundaries when it comes to fan-first experiences, turning everyday match-day rituals—like donning the official jersey—into larger-than-life memories. 

“At PUMA, we’ve always kept the consumer at the center of everything we do, especially when it comes to sport,” said Shreya Sachdev, Director-Marketing at PUMA India. “RCB fans are some of the most passionate out there, and this experience is our way of putting them right where they belong next to their heroes. In a world where tech often takes people further apart, we’re using it to do the opposite, bringing fans closer to the game and the players they love,” she added. 

PUMA India continues to lead the way with disruptive ideas in the sports and lifestyle space by elevating consumer experiences and bringing the brand closer to them. From creating the VDHM music anthem using real-time sounds from runners’ warm-ups, to using generative AI in the PUMA Dive campaign to mirror fans’ dives with the iconic logo, to transforming stores into PVMA to celebrate PV Sindhu—the sports brand has consistently delivered never-seen-before moments that redefine how people engage with sport and culture.