By: M4G Bureau
Last updated : January 28, 2021 10:53 am
A month-long OOH activity has been executed across entire West Bengal
The OOH campaign has been executed across West Bengal with large formats creating unmissable presence for the brand with the tagline, ‘Na Dekhelei Noye’. Also, a cantilever activity has been undertaken by the brand to reach the interiors of the state. Both the activities have been launched for a month.
Explaining the rationale behind the channel going with the “prothom” pitch, Das said: “The word ‘prothom’ signifies three broad elements – first it’s an allusion to our beloved state West Bengal. It’s an aspiration to see Bengal at the top of the charts again. Second, TV9 Network will further reinforce its position as the No. 1 news network with TV9 Bangla adding to its already substantial lead over competing networks. And third, we are vying for a lateral entry at No. 1 position in the West Bengal market.”
This is the 6th channel by the network after TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bharatvarsh – all leading names in their respective genres.