The guessing game is back on OOH…

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

The essence of large format OOH is creativity, whether through innovative visual communication or simply the brand messaging. Brands across segments, especially those in the media and entertainment segments, have typically leveraged this power of OOH to roll out teaser campaigns, building  curiosity and driving eye balls.

Cupshup has launched a BTL teaser campaign for a popular brand in different cities, including Bengaluru, Chennai, Pune, and Mumbai. The agency has branded 1000+ pole boards and tricycles with an obituary themed creative that quite expectedly has people wondering what it is all about.

It has piqued the interest of enough consumers to make them want to stay tuned for more updates on the reveal. The campaign also shows that good old OOH that engages public attention is back on the streets after a prolonged pause!