By: M4G Bureau
Last updated : March 08, 2021 10:59 am
The outdoor campaign with the tagline ‘Wellness done right’, is designed to promote AUBBURN, a new residential project by SD Corp, the real estate arm of Shapoorji Pallonji.
The billboards are in 3-D format and drive home the message of ‘A new age of wellness has begun’. The brand obviously believes in the efficacy of the OOH medium as a key driver in spreading brand awareness.
The billboards were installed across Mumbai at prime locations such as Bandra Reclamation Flyover and JVPD circle for two weeks. The campaign has been executed by OAP an outdoor agency. Sanat Johare – Brand Manager, SD Corp, said, “Wellness as a category has been misused too often with just cosmetic propositions. We believe that we have put wellness to the soul of our product and in all genuineness, we think it will benefit profoundly the residents of AUBBURN project. We not only wanted to grab people’s attention, but also wanted people to absorb that messaging and experience the feeling of wellness. These concepts were planned in a way that resonates with all when they think of a stress-free and happy environment.”
“The response we have received is testimony to the fact that it has struck a chord with all. The OOH medium has helped in reaching out to consumers and has helped in creating recall,” adds Sanat.