By: M4G Bureau
Last updated : August 11, 2023 4:57 pm
The campaign was executed in two phases with a teaser campaign preceding the main one.
Made in Heaven, a story about two wedding planners from Delhi, is one of the most popular Indian TV shows produced by Amazon Prime Video, and it is finally back with its second season after a period of four years, much to the delight of its fans.
To promote the same, Rapport executed a two-phase campaign in Mumbai. The first stage involved teaser billboards – wherein the entire asset was covered in flowers and copies that hinted at a wedding, to increase the curiosity of viewers. In the next stage, the billboards were replaced with posters for the show, officially announcing the release of the second season and providing fans of the with equal parts of excitement and relief as their patience had been rewarded.
Made in Heaven, created by veteran filmmakers Zoya Akhtar and Reema Kagti, officially released its second season on 10th August and can be viewed exclusively on Amazon Prime Video.