By: Bhawana Anand
Last updated : July 15, 2019 12:23 pm
Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’
Spotted by Media4Growth at DMRC stations in Delhi, the campaign has the brand proposition of ‘30%-less sugar’ highlighted right at the center, with the product as the real hero and carrying the tagline: ‘Wahi Sawad, Wahi Mithas’ (same taste, same sweetness). The campaign occupies prominent media space at different stations including Rajic Chowk and Moolchand in New Delhi.
The Cadbury OOH mandate is handled by Kinetic India.
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