An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

In order to launch EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020, an iconic OOH hyperlocal campaign has been rolled out. Kinetic, a UK’s out-of-home agency, and Mural Republic, have joined hands with Electronic Arts (EA) and Sony to deliver a hyperlocal. The media agency for the campaign is mSix.

The new OOH campaign includes five murals across England, designed by graphic designer and illustrator Scott McRoy and features players from the local football clubs.

The public can find the creatives in Greater London (Tottenham and Fulham Broadway), Liverpool and Manchester. Each artwork displays a different football player and fans have the chance to see Steven Bergwijn, Phil Foden, Georgia Stanway, Trent Alexander-Arnold and Mason Mount just in time for the launch of the new FIFA 21 game. The names represent FIFA 21 and FIFA Next ambassadors – players that are at the forefront of the next generation.

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21, launching on the next generation of console, the PlayStation 5. The campaign enables both companies to embed themselves into the local communities and engage the audiences in a highly creative way.