Kent RO flies high to promote water purifiers

Kent RO, a well-known water purifier brand, opted for branding of overhead bins of different Go Air planes in order to reach out to its high-flying target audience. The branding was executed by Atin OOH. The OOH firm explained that branding of overhead bins was a unique execution that goes all across from the front to the back of the aircraft cabin, providing a 360 degree view of the brand to the target audience. The media is seen to create high brand recall among the passengers.

The OOH firm also stated that it had made available such media for the first time on an Indian airline. Kent RO was looking for a campaign that was unique and they wanted to catch the attention of the target group during the festival season. Atin Gupta, Founder & MD, Atin OOH, said: "Considering the changing landscape of the OOH Industry, branding on the overhead bins will add more thrust to the visibility levels inside the cabin of an aircraft. Kent RO has been our valued client for long and we wanted to give them a media venue that was just as extraordinary as their products. It has always been a pleasure working with them."