Campaigns
fbb Glam Tram criss-crosses Kolkata
City of Joy upped its glamour quotient with the fbb branded tram
Fashion brand fbb has upped Kolkata’s glamour quotient with a wholly branded Glam Tram. A tram set has been branded in fbb colours and brand identity. Not just that. The tram has been converted into. a fashion store on wheels. The tram houses new men and women FBB puja collections and will be plying across the city for 45 days ahead of the pujas.
“The kind of importance that builds for Puja and for Future Group Kolkata is very close to our heart. We are very privileged to partner West Bengal State Transport Corporation,” said Rakesh Biyani, Joint MD, Future Retail Ltd.
“We have always tried to do something unique and so this time we have created shopping on wheels. The tram will be going throughout the Kolkata according to the tram route. We are going to publish the routes of this tram within a couple of days,” stated Manish Agarwal, CEO, East, Future Retail Ltd.
Another event related to this shall be scheduled to be held on 24th September where Bengali superstar Prosenjit Chatterjee will take a ride on “Glam Tram” which shall be followed by host of activities and exciting offers.
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