Campaigns
Avita Laptops promotes retail presence via Outdoors
The brand launched a multicity campaign using a variety of formats in association with The Media Ant
US based smart technology firm, Avita Laptops, setthing footsteps in the Indian market, takes the outdoor route to promote its retail chain. The brand has opened a set of retail stores in various cities such as Delhi, Ludhiana, Lucknow, Chennai and Mumbai where OOH happens to be an ideal way to prompts them.
In association with The Media Ant, the brand has taken hoardings, bus shelters and metro pillars in each city highlighting the aesthetics and technology of their laptops. A month-long campaign was executed to target youngsters, both male & female who look for updated technologies. The sites have been taken majorly in markets to build a last mile connect with the buyers.
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Spotify turns fan-made playlists into hyperlocal OOH
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The Laughing Cow drives a giant cheese wedge through Minneapolis
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA puts the mess behind its tidy billboards
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...
Sky Sports kicks off 1,500 live matches with a giant 3D mural
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Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report
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CampaignsStella Artois answers a billboard invitation with one of its own
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Campaigns
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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InsightsWhy the Future of OOH is about Screens + Moments