Artize celebrates Red Dot award with a six-month campaign

Artize, a luxury bath brand from the Jaquar Group, promotes its prestigious recognition “Red Dot” awarded to its Tailwater faucet. Red Dot is an internationally recognised seal of quality given only to products that win them by virtue of their high design quality. With an aim to create awareness amongst the TG that Tailwater, manufactured by Artize and designed by Danelon Meroni Design Studio, received the “Red Dot” international award, the brand initiated a six-month long campaign at Mumbai Airport. The media is handled by Times OOH whereas the campaign was designed and conceptualised by Crescent Communications, Delhi.

The idea was to showcase the distinct design that’s inspired by nature and highlights fluid lines of contemporary architecture -- Tailwater is the result of the designers’ deep research of freeform, combining technological know-how with a unique vision for modern bathroom-ware. With minimalistic approach, the outdoor format showcased the product picture along with Red Dot logo on the main frame, followed by the Jaquar Group and the brand Logo. The whole strategy was to register the product, award and the brand. The campaign was mounted at high visibility locales of Mumbai Airport to heighten the interest, catch maximum eyeballs and create great recall.

“It is always our endeavour to meet the objective defined by the client. In this case the objective is to create awareness on Tailwater winning the prestigious Red Dot international award. And that purpose is fulfilled by being creative in layout and innovative in our execution. The result is for all to see and marvel at,” says Neeraj Sharma, Director, Crescent Communications, Delhi.