M4G Bureau
Ola hits the streets to promote auto service offering
By M4G Bureau - December 07, 2017
After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI
Lima innovatively depicts menace of pollution
By M4G Bureau - December 07, 2017
The campaign utilized the air pollution to communicate the hazards of car pollution and the benefits of natural gas
MCDs issues order to root out unauthorised hoardings
By M4G Bureau - December 06, 2017
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city
‘Voice will become primary way to interact with the world:’
By M4G Bureau - December 06, 2017
Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future
Manyavar & Mohey make a fashion statement on JCDecaux street furniture
By M4G Bureau - December 06, 2017
The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame
Globally, apart from Digital, OOH is the only medium growing: GroupM study
By M4G Bureau - December 05, 2017
The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors
With ‘The Crown’, Netflix dominates Western Mumbai OOH
By M4G Bureau - December 05, 2017
Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama centered around Queen Elizabeth II
JCDecaux putting up 150 animated screens in Chicago
By M4G Bureau - December 05, 2017
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City of Chicago for the first ever coordinated street furniture public communication network
BMTC keeping out vinyl sticker ads on bus glass panels
By M4G Bureau - December 04, 2017
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR
By M4G Bureau - December 04, 2017
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign
Creative Designers bags ABP Brand Excellence Award in OOH category
By M4G Bureau - December 04, 2017
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market
Zenith adex report pegs OOH growth at 5% in 2018
By M4G Bureau - December 04, 2017
Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%
‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion
By M4G Bureau - December 02, 2017
The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network
JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis
By M4G Bureau - December 01, 2017
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
Small OOH formats ideal for FMCG brands to connect with mid-segment market
By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising