Ethnic wear brands Manyavar and Mohey have been jointly featured in an eye-catching campaign that was rolled out on JCDecaux’s street furniture in Delhi NCR. Youth icons Anushka Sharma and Virat Kohli are featured in the campaign promoting Mohey, an ethnic wear brand for women from the house of Manyavar.

The campaign - #naye rishte#naye vaade has been planned and executed by Kinetic India. The campaign is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame.

“We are extremely happy that Manyavar has chosen JCDecaux Street Furniture as an exclusive medium in the outdoor space in Delhi for a clutter free communication once again. The campaign has provided to the brand astounding visibility to the urban audience. Selecting JCDecaux Booster Network provides the campaign vast coverage and unparalleled reach & frequency,” said Olivier Heroguelle, MD, JCDecaux India.