Ranjeev Vij joins Ogilvy Delhi as Managing Partner

By M4G Bureau - March 12, 2019

He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia

How Tata Salt played ‘Shravan’ at the Kumbh

By M4G Bureau - March 12, 2019

The brand’s ‘Kumbh Kay Shravan’ initiative was aimed at helping the elderly with transportation at the Kumbh Mela

Stationary brand Youva launches 360 degree marketing campaign

By M4G Bureau - March 11, 2019

Starting with TVC, the brand has planned various multi-channel marketing and promotional activities

With metrics, transit media can deliver big

By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Signpost India rolls out bicycle sharing project to help underprivileged women

By M4G Bureau - March 08, 2019

The bicycle sharing project helps women of Thane socially and economically

Havas Media makes new appointments as part of enhanced media strategy

By M4G Bureau - March 08, 2019

The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights

KineticX partners with environmental media start-up Pluvo

By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

How Dabur Gulabari reached out to women at the Kumbh

By M4G Bureau - March 08, 2019

The brand set up safe changing rooms for women pilgrims and provided samples of Dabur Gulabari cold creams

Dentsu Aegis Network expands Ashish Bhasin's role

By M4G Bureau - March 07, 2019

The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets

Transit media can come alive with design interventions

By M4G Bureau - March 07, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

Max Fashion’s sartorial thumbs up to women

By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

National Green Tribunal seeks ban on PVC during election promos

By M4G Bureau - March 07, 2019

The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties

Transit media is integral to OOH plans

By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

Van Heusen to tap OOH to promote new bags line

By M4G Bureau - March 06, 2019

The brand has signed on Bollywood actor Jacqueline Fernandez as the brand ambassador to promote its VH Bag for women debuting shortly

Moving Walls integrates Lifesight data to strengthen offline media attribution platform

By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media