Zomato takes local ride to drive presence in smaller markets

By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

Mediacom bags GOQii's India Media Mandate

By M4G Bureau - September 23, 2019

The agency will be responsible for media strategy, planning, buying and implementation for all media

Pantaloons celebrates youth’s go-getter spirit in new campaign

By M4G Bureau - September 23, 2019

It is a 360° campaign with presence on TV, print, outdoor, digital and radio

Adda52.com launches OOH led Campaign #BanaoDimaagKoAmeer

By M4G Bureau - September 23, 2019

With new campaign, the brand wants to connect with people from all walks of life through extensive outdoor promotions

‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo

By M4G Bureau - September 23, 2019

The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste

Dentsu Impact wins creative mandate for V-Mart Fashion

By M4G Bureau - September 23, 2019

The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies

Coolberg supports expansion plan with OOH marketing

By M4G Bureau - September 20, 2019

The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’

Pandora dazzles new brand identity at Piccadilly Lights

By M4G Bureau - September 20, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

Forevermark announces yet another big campaign #TRUSTFOREVERMARK

By M4G Bureau - September 20, 2019

The latest campaign launched by the brand to be rolled out in next three months targeting 9 Tier I and 41 Tier II cities

Srishti Group acquires sole media rights at Calicut International Airport

By M4G Bureau - September 19, 2019

The OOH firm has won the rights for a period of 7 years

Airtel Payments Bank’s Shivam Ranjan joins Motorola Mobility India

By M4G Bureau - September 18, 2019

Shivam will be responsible for sales & marketing efforts at Motorola

Dalmia Cement reaffirms commitment to the nation with new brand positioning

By M4G Bureau - September 18, 2019

‘Future Today’, the new brand positioning is planned to be strengthened with 360-degree marketing plan

Andrea Febbraio joins Lemma’s Advisory Board

By M4G Bureau - September 18, 2019

As an advisor to Lemma, Febbraio would help the senior executive team with premeditated business advice & strategy to expand Lemma’s business globally

ZEE Talkies scales new heights with Ganesha buzz

By M4G Bureau - September 18, 2019

The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard