Coolberg supports expansion plan with OOH marketing
By M4G Bureau - September 20, 2019
The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’
Coolberg, claimed as India’s first ever zero alcohol beer, supports its market expansion plan with an innovative outdoor campaign spotted in Ahmedabad by Media4Growth team. A Mumbai based brand has planned to target states which have banned alcohol like Gujarat & Bihar and expand its reach from 2,000 outlets now to 10 times this number in 2019.
The brand, charting out plans to increase market penetration and brand awareness, has undertaken the OOH advertising in Ahmedabad where the campaign is quite frequently seen. The campaign is well supported by two cut-out innovations executed at prominent locations of 30/15 site and 30/30 site, designed by hallow LED effect and LED outlined letters.
The campaign is handled by Posterscope India and innovation is done by Raj Roshan.
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