Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter

By M4G Bureau - June 25, 2020

Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra

Kotak Mahindra Bank tests OOH waters with pilot campaign

By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

Dollar Industries enhances new identity through wide-spread OOH campaign

By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

Consumers more likely to buy from brands with a strong purpose, says Zeno study

By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts

By M4G Bureau - June 18, 2020

Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively

Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme

By M4G Bureau - June 18, 2020

The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers

GroupM’s UK mid-year forecast delays OOH industry rebound

By M4G Bureau - June 18, 2020

The report predicts 35% decline in 2020 and 23% rate of growth in 2021

94% purchasing power of cities available for brands, says Laqshya Media Group study

By M4G Bureau - June 18, 2020

The study says that with India opening up in phases, this is the right time for brands to reboot

DAN India appoints Rajni Menon as Head of Solutions Development & Chief Strategy Officer

By M4G Bureau - June 17, 2020

In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India

RailTel to organise 2nd pre-bid meeting on RDN projects on June 23

By M4G Bureau - June 17, 2020

Replies to queries raised in earlier pre-bid meeting available on the RailTel E-Nivida portal

'Customers like to see ads narrating brands' initiative for community'

By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

Havas Media Indonesia appoints Satyajit Sen as CEO

By M4G Bureau - June 16, 2020

With 29 years of experience, Sen joins Havas Indonesia from Samsung India where led the Media Management function from 2014

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year