Campaigns
X1 launched high-blitz OOH campaign to announce inaugural season
Mumbai and Delhi, along with other metro and tier 1 cities saw an extensive X1 promotional campaign through Capital Group
X1 is a flagship racing league and Esports championship tournament that reimagines the integration of sports and entertainment, fan engagement, brand activation and other stakeholders by creating a roster of unique sports events. To drive the craze for the event, the motorsport league partnered with Capital Group, to promote their inaugural season.
The OOH campaign for the motorsport league, was executed in Mumbai and Delhi covering major regions across the city. Moreover, ambient advertising in CCD and cinema screens across Mumbai, Delhi, Bangalore, Ahmedabad, Chennai and Hyderabad were also a big part of the promotional campaign. The high blitz OOH campaign ran for 10 days targeting audience in the 18 to 35 age group in the respective cities.
This year’s season of X1 Racing hosted some big names from the motor racing world. The line-up of professional drivers boasted of some big names on both the domestic and international front, featuring Narain Karthikeyan, Gaurav Gill, Mathias Lauda, Vitantonio Liuzzi, Alice Powell and others.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAC
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
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International Events
WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
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Campaigns
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow