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Industry News2 days ago

New study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV

Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels

Contracts & Investments2 days ago

ICICI Prudential Mutual Fund secures branding rights at Santacruz Metro Station

The branding rights have been secured in association with Times OOH

International Events5 days ago

WOO names second Keynote speaker for Korean Regional Forum

The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.

Uncategorized2 weeks ago

Spykar’s ‘Daur Apna Hai’ OOH campaign in Gujarat

The campaign is executed in key cities of Gujarat

International Events2 weeks ago

T&P and TBWA\MCR secure Gold for in Ocean Outdoor’s annual Digital Creative Competition

Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8.

Campaigns2 weeks ago

Nike ignites Chicago marathon runners with motivational OOH campaign

These slogans were crafted to be hyper-relatable, injecting humor, defiance, and a sense of shared struggle directly into the athletes'...

Campaigns2 weeks ago

Blood Cancer United launches OOH Campaign

Blood Cancer United partnered with Clear Channel Outdoor for this campaign

Creative Concepts2 weeks ago

Liquid Nails’ ‘If you can take it, it’s yours’ campaign

The campaign is conceptualised by Howatson+Company

Campaigns2 weeks ago

Pantaloons takes over Ahmedabad with OOH campaign

Running for a span of 20 days, the campaign features a captivating visual of a model dressed in elegant, contemporary...

Industry News2 weeks ago

DOOH Market set to grow at 13.1% CAGR through 2034, says Precedence Research

The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and...

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