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Insights4 days ago

“In the North-East, scale comes from combining formats, not relying on one”

Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH...

Innovative Use4 days ago

Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi

The brand brings its matchmaking promise to the streets, using an engaging mehendi-led activation to redirect users to the platform

Digital Display4 days ago

BackLite UK unveils The Knightsbridge as newest addition

The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...

Sustainability4 days ago

Ocean Outdoor enters third year of Pinwheel partnership to build on environmental impacts

Based on the successful outcomes of each programme last year, Ocean will to continue to roll out the Pinwheel programme...

Insights5 days ago

‘OOH will evolve into a tech-enabled, measurable medium by 2030’

Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH

Tenders5 days ago

MCG opens E-auction for over 400 OOH sites across Gurugram

Municipal Corporation Gurugram has announced a large-scale e-auction for outdoor media sites across six clusters, offering a mix of unipoles...

Campaigns5 days ago

Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk

The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...

Insights6 days ago

Inside Mumbai Metro: A Walkthrough of a high-impact OOH ecosystem

Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping...

Creative Concepts6 days ago

ZILO translates ‘Try at Home’ into physical OOH

The installation is created by Sakshi Advertising Company

Insights7 days ago

“Impressions don’t guarantee visibility. Attention is what really matters.”

Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and...

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