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Insights4 days ago

‘Are we designing for impact or for metrics?’

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group of Madison World, raises a key question- one he says we...

Insights5 days ago

Can creative boldness co-exist with metrics-led discipline?

“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes...

OOH Adtech5 days ago

Vistar Media study finds motion and 3D significantly improve DOOH campaign performance

The research has been conducted in partnership with Omnicom Media and JCDecaux

Campaigns5 days ago

Lurpak turns up the heat with fiery OOH campaign in London

The campaign is executed across London

Campaigns5 days ago

Havmor turns up the heat on OOH with larger-than-life Guava Chilli installation

The creative places the Guava Chilli ice cream tub at the centre, supported by the line, “Real Guava chunks with...

Campaigns6 days ago

Continental Tyres drives multi-city OOH campaign

The creative prominently features Continental’s premium tyre range alongside the line, “Play a shot. Win a lot,” tapping into the...

Campaigns6 days ago

Birds Eye cracks open giant Fish Finger OOH installation in London

The campaign is created by St Marks Studios in collaboration with Havas Media UK, Zenith, OLIVER and BUILDHOLLYWOOD

Campaigns6 days ago

The Times uses mixed reality AI to turn UK billboards into “windows to the past”

The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets

OAA7 days ago

RoshanSpace Brandcom takes up Title Sponsorship of OAA for the 5th consecutive year

RoshanSpace Brandcom has once again taken up the Title Sponsorship of the OOH Advertising Awards (OAA) marking their fifth consecutive...

Insights1 week ago

Are measurement & creativity incompatible?

“As a designer and practicing geek, I fully support bringing some science to the subjectivity gunfight,” says Dino Burbidge, Innovation...

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