A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the...
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the...
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint...
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.
The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining...
The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of...
After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages...
The campaign is created by BBH London
Ahead of Akshaya Tritiya, the brand turns a cultural moment into a playful, participative on-ground experience in Hyderabad
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
The campaign is executed in partnership with JCDecaux
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build...
At the core of Lemma Integral’s AI engine is the proprietary Lemma Audience Graph. Built using multiple non-personal persistent identifiers...
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah,...
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and...
Archana will be based out of Gurugram and will report to Mohit Joshi, CEO, Havas Media Network India.
Nitin, who has been with the company for over seven years, most recently served as Vice President – Marketing.
Marking a strong partnership built over the last 20 years, Prakash Arts comes on board as Associate Sponsor for OAC...
The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare...
Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives,...