Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population...
The company offers live display, floor branding and digital properties at the airport
The OOH firm has bagged the contract in Pune for 3 years
Contract will be awarded for a period of three years with 10% enhancement in MLF for each year with no further extension
The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot
The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught...
Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts...
Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along...
East Delhi Municipal Corporation has set a minimum reserve price of Rs 10 lakh
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
The campaign is executed by Posterscope India
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
The campaign is conceptualised by Havas Creative
The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube...
The inaugural feature of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series’ features Tarun Jha, Head of Marketing, JSW Steel, offering...
The campaign was timed to promote IAMS Healthy Weight Dry Cat Food, a new product formulated to support feline weight...
Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side...
Held at the Ritz-Carlton in Bengaluru, The Panasonic Tech Summit brings together a range of solutions tailored for different business...
Inspired by real moments from his recent travels, Aman Nanda CSO and Head of Marketing- Times OOH explores how OOH...
The partnership brings granular, first-party audience insights directly into DoohClick, empowering media owners to plan, optimize, and verify campaigns with...
In the next part of Media4Growth’s UP OOH Market Series, we spotlight insights from Ashish Tandon, Director, Sri Garima Publicity...
The campaign is executed by Sociowash
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.