Sky Mobile launches OOH campaign ahead of new iPhone launch

Sky Mobile has rolled out a new out-of-home campaign across the UK, timed ahead of the much-awaited new iPhone launch. The campaign has been executed by RapportWW and spans roadside, transport and city-centre locations across the country. 

The campaign uses a mix of formats to build both scale and visibility for the brand. National reach has been driven through roadside and transport environments to ensure that Sky Mobile reaches audiences across everyday commuter routes. Alongside this, the brand has taken up premium digital landmark placements in the heart of city centres to give it strong visibility in high-footfall urban areas. 

Adding a special touch to the campaign are two eye-catching 2D special builds in London and Leeds. As part of this, two sites owned by Bauer Media have been specially transformed for the campaign, turning regular ad spaces into standout, one-of-a-kind formats that are hard to miss. 

The campaign has been planned to combine reach and impact, with national broadcast formats working alongside larger city-centre executions. The mix allows Sky Mobile to maintain a broad presence across the UK while using selected locations to create stronger visual impact.