Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which...
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same...
Brite Neon Signs Pvt Ltd has bagged the rights to install 50 unipoles at all eminent locations of Amritsar city. This is the part of 250...
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the...
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the...
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint...
The campaign reportedly spans more than 160 media assets and over 18,000 sq. ft. of advertising space.
While GRWM is widely recognised across social media as shorthand for Get Ready With Me, Flipkart gave the phrase its...
The campaign is executed by Connect Network
Instead of keeping the conflict behind closed doors, the campaign amplifies every accusation, complaint and sarcastic remark through oversized paper...
The campaign is executed by WPP Media
The strong H2 FY26 performance, coupled with strategic investments in mobility and EV infrastructure, positions Cash Ur Drive to further...
Vidhika Gupta, Managing Director, Universal Overseas talks about the company’s entry into industrial print machinery, its focus on premium UV...
Never one to shy away from exploring new OOH formats, this dairy brand from Erode, Tamil Nadu, has been quietly...
Anirban brings over 25 years of experience in integrated marketing and media effectiveness to the OAA 2026 jury panel, having...
The campaign is created by Sixty Fifth Communications
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer...
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the...
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...