Contracts & Investments
Laqshya Media Group’s Event Capital makes a high-decibel event debut in Delhi
Laqshya Media Group’s Event Capital makes a high-decibel event debut in Delhi
Touted as Asia’s largest Bollywood Music Festival, Bollywood Music Project, organised by Event Capital (a Laqshya Media Group Company) and TM Talent Management on March 25, was held at the Jawaharlal Nehru Stadium grounds.
If Bollywood music lovers in Delhi ever wished for a music festival where all their favourite singers could perform, Bollywood Music Project fulfilled their dream. The festival saw a turnout of 10,000 people on its first day and over 20,000 people on Day 2. The festival, featuring over 60 artistes and supported by over 200 musicians, showcased an array of music genres such as contemporary, folk, Punjabi, rap, sufi, pop and hip hop.
This year the theme of the festival was called “Cirque”. The festival had larger than life installations based on this theme. There were selfie booths for music lovers with quirky props .The festival promoted their sponsor “Honda Navi” in a very unique way; they came up with a jingle for the brand which was composed by Shashi Suman and sung by Goldie Sohel during the festival, the jingle received a fabulous response from the audience.
Event Capital, the Intellectual Property of Laqshya Media Group with Bollywood Music project has firmly established its mark in Delhi after laying its foundation earlier in Mumbai, with two successful editions of the festival in its debut year itself.
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