According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been...
ADWorld, an eminent outdoor advertising company in Madhya Pradesh and Chhattisgarh has completed 25 years in OOH. To mark the occasion, a celebration was organised by...
Allahabad-based RD Outdoor bags the sole rights on hoardings, kiosks and hanging boards of Allahabad city near Ramgarh station. Among the three railway stations in Allahabad,...
Providing all information about KAIA and its members, the association launched this website for the betterment of the association as well as its members.
With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the...
In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of...
Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost...
Giant smart outdoor screens which track the ages of passers-by and select ads based on their profiles have been unveiled in Birmingham.
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part...
One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky,...
Ahead of Akshaya Tritiya, the brand turns a cultural moment into a playful, participative on-ground experience in Hyderabad
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of...
The campaign is executed in partnership with JCDecaux
The campaign is executed in Mumbai, timing it with peak summers
Maharashtra Maritime Board’s (MMB) new advertising regulations open up coastal inventory across formats, while introducing structured licensing, premium pricing, and...
Archana will be based out of Gurugram and will report to Mohit Joshi, CEO, Havas Media Network India.
Nitin, who has been with the company for over seven years, most recently served as Vice President – Marketing.
Marking a strong partnership built over the last 20 years, Prakash Arts comes on board as Associate Sponsor for OAC...
The 3-year license covers advertising across outside civil structures between Baradevi Chauraha and Naubasta, as UPMRC looks to strengthen non-fare...
Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives,...
The activation was built to be live for 3 days
Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH...
The brand brings its matchmaking promise to the streets, using an engaging mehendi-led activation to redirect users to the platform