Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which...
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same...
Brite Neon Signs Pvt Ltd has bagged the rights to install 50 unipoles at all eminent locations of Amritsar city. This is the part of 250...
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the...
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the...
Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these...
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint...
This campaign was executed in Belgium in collaboration involving Bauer Media Outdoor Belgium and Omnicom Group
The account is estimated to be Rs. 1200 crore
The campaign is created by Courage
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
The brand has rolled out a Lemon inflatable installation in Ahmedabad for its latest icecream flavour ‘Leemo’
The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail,...
Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners...
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean...
With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated...
The tender covers advertising rights across metro train interiors, train wrapping, LED digital screens, hand grabs, gangway covers, ceiling panels,...
Over nearly two decades, the program has contributed to resolving more than 58 cases and generated over 28,000 tips across...
The campaign, executed on ProDigi Flagpoles, highlights the brand’s 24/7 accessibility and global fitness presence through high-frequency urban visibility.
The campaign is created by NoA | Åkestam Holst