Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
Patna Municipal Corporation has asked media owners to furnish documents supporting their ownership claims
The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at...
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance...
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of...
Concessionaires planning to go to High Court for a stay on ban
The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special...
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising...
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...