Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements...
The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
The civic body has listed 2,439 unauthorised hoardings
SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each
These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal...
The OOH firm has won sole rights on around 36,000 sq. ft hoarding space in Kanpur Cantt.