Contracts & Investments
Ad World acquires transit, public utility media in MP
The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT
Madhya Pradesh based media owning firm Ad World has bagged new contracts for advertising on Bus Shelters, BRTS buses and a new media — CTPT. The ad firm has acquired media rights on 57 backlit, stainless steel bqs for a period of 5 years. In addition, the firm has won rights on 47 BRTS buses with branding rights on both exterior and inside of buses for a period of 3 years.
Also, Ad World has acquired rights for 5 years on the new 2-sided media (CTPT) atop 100 toilet blocks and urinals that have been constructed under the Smart City project.
Commenting on the acquisitions, Rajesh Jain, Founder, Ad World, said: “As large formats have been excluded from the city in the making of the Smart City project, these medium and small size formats are in demand and clients are seeing value in them. So, we preferred to invest in them”.
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