The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
The media was cited as obstructing traffic view of the signals
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft...
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
Increasing use of digital signages in OOH advertising is one of the key contributing factors
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
The campaign is executed by Connect Network
The campaign has been executed in Chetpet, Chennai
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum Outdoor
The campaign is executed by Coral Media
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making...
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India,...
The campaign features the monsters and characters from the fifth season of the show
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson...
The activation is executed by NVE Experience Agency
In this edition of Insights: Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to...
London 2026 will be held at the Park Lane Hilton, one of the capital's landmark West End buildings
The first episode of new podcast series ‘M4G Talkies’ will feature Abhishek Shetty, Marketing Head at Swiggy Instamart, in a...
In the next edition of ‘Insights: Brand Marketers on OOH’ Snehita Chakravorty, Marketing Manager – Dine-in Business, Yum! Brands (KFC...
The large-format visual featuring the show's signature imagery comes alive between 4:00 pm and 10:00 pm with a gentle, realistic...