Contracts & Investments

Sun Outdoors unveils backlit unipoles in Vadodara

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time

Published

March 8, 2018

M4G Bureau

Sun Outdoors, one of the leading OOH players in Gujarat, has won the rights to put up unipoles for advertising in the city of Vadodara for a period of ten years. This is the first such contract that has been awarded by the Vadodara Municipal Corporation.

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time. What’s unique about this contract is that the unipoles will all be back-lit.

Along with this, the media owning firm has bagged the advertising rights on a railway under-bridge in the PPP mode on revenue sharing basis whereby the firm will be building, maintaining and selling advertisements on 9 unipoles for the duration of 5 years.

Confirming the news with Media4Growth, Pritish Shah, Director, Sun Outdoors said, “Being one of its kind property, the response has been good, especially from local clients.”